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6-12

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PBS LearningMedia

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Campaign Strategy

In this video, students will learn how candidates who wish to run for office create a campaign strategy to convince voters that they are the best representatives of their beliefs. Students will understand the various tactics of a political campaign: branding ads, political messaging, campaign finance and how candidates raise and spend money, the role of PACs, SuperPACs and the Federal Election Commission (FEC), and the impact and importance of grassroots strategies.

Contributor: PBS LearningMedia
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